ZENITH INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS & MANAGEMENT RESEARCH

ZIJBEMR, VOL.8 ISSUE 5, MAY  2018, ISSN 2249- 8826

SR. NO.

CONTENT PAGE

PAGE NO.

1

NON PERFORMING ASSETS IN BANKING SECTOR: AN INDIAN PERSPECTIVE
DR. MUKESH KUMAR MAHAJAN

1-8

2

AGRARIAN DISTRESS IN PUNJAB: CHALLENGES AND PROSPECTS
DR. JASWINDER SINGH, DR. KAWALJEET KAUR

9-18

3

THE IMPACT OF DIVIDEND POLICY ON STOCK PRICE VOLATILITY: EMPIRICAL EVIDENCE FROM INDIAN STOCK MARKET
MALOTH RAGHU RAM

19-33

4

IMPACT OF REFORMS ON AREA PRODUCTION AND YIELD OF SUGARCANE IN INDIA
DR. VIVEK KUMAR MISHRA

34-43

5

USAGE OF DIGITAL PAYMENT AFTER DEMONETISATION
ROHIT KUMAR CHOUDHARY, AKSHAY KUMAR

44-52

6

FINANCIAL SECTOR REFORMS IN INDIA AND THE ROLE OF RBI
SUMIT ROY

53-63

7

ASSESSING THE SIGNIFICANCE AND MEASURING THE DYNAMISM OF APPAREL RETAILING IN INDIA'S EVOLVING ORGANISED RETAIL SECTOR
DR. SHREE BHAGWAT, AJAY KUMAR, DR. ANIL KUMAR KASHYAP

64-72

8

GLOBAL TOURISM AND ITS IMPACT ON BUSINESS
DR.DEEPALI BEHERE

73-85

9

BUOYANCY OF COMMODITIES & SERVICES TAX IN INDIA: AN INTER-STATE ANALYSIS
ALKA SINGH

86-97

10

INDIAN BANKING INDUSTRY – RANK ANALYSIS
DR.K.ABIRAMI

98-109

11

PERCEPTIONS OF CONSUMERS TOWARDS ONLINE ADVERTISING USING FACTOR ANALYTIC APPROACH
MS. GURPREET KAUR AULAKH

110-128

12

PSYCHOLOGICAL CONTRACT AND ORGANISATION CITIZENSHIP BEHAVIOUR: AN EMPIRICAL STUDY AMONG BANK EMPLOYEES
ANU JHAMB

129-135

13

RFID – AN EMERGING TECHNOLOGY FOR COLD CHAIN SUSTAINABILITY
MADHU ARORA, BIRANCHI PRASAD PANDA

136-145

14

UTILISATION OF ELECTRONIC BANKING IN MALAPPURAM DISTRICT- AN ANALYSIS
SALEEL AHAMMED.A.K

146-154

15

Financial Literacy and Its Impact on Youth Investment Behavior
Dr. Ramesh Chandra

155-164