ZENITH INTERNATIONAL JOURNAL OF BUSINESS ECONOMICS & MANAGEMENT RESEARCH
ZIJBEMR, VOL.9 ISSUE 3 , MARCH 2019, ISSN 2249- 8826

SR. NO.

CONTENT PAGE

PAGE NO.

1

A STUDY ON MARKETING STRATEGIES TO INCREASE CUSTOMER BASE: A CASE STUDY
VENKATESH. R

1-8

2

ROLE OF TELANGANA AND ANDHRA PRADESH STATE GOVERNMENTS IN PROMOTION AND DEVELOPMENT OF DALIT ENTREPRENEURSHIP
K. SRIKANTH

9-18

3

RELATIONSHIP BETWEEN REAL EXCHANGE RATE AND ECONOMIC GROWTH IN INDIA
SANKARKUMAR AMIRDHA VASANI, MURUGESAN SELVAM, CHINNADURAI KATHIRAVAN,

19-35

4

Consumer Buying Behaviour at Shopping Malls: An empirical study
Nidhi Turan

36-40

5

REQUIRED MOTOR FITNESS FOR THROWING ACCURACY TEST IN BASKETBALL
Dr. Gurdeep Bhola

41-46

6

A STUDY ON CONSTRAINTS FACED BY WORKING AND NON WORKING WOMEN’S DECISION MAKING
Dr. Trapti Rastogi

47-55

7

POLITICAL DEFECTIONS VIS-A-VIS ROLE OF LAW : AN ANALYSIS
Dr. Arvindeka Chaudhary

56-70